In tough economic times, every dollar counts. Are you doing the most to welcome ALL potential members into your fitness facility? Are your marketing efforts missing a target audience with $175 billion in discretionary spending power?
Read this month's F.I.T.T. column at http://www.ncpad.org/602/2550/The~Pathway~to~Inclusion~ ~From~Principle~to~Profit to learn how to turn the principle of inclusion into profit.